Persuasive Language Quiz 27 (25 MCQs)

Quiz Instructions

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1. Tries to gain moral support for a claim by linking the claim to a widely accepted value is an example of which type of appeal?
2. An example of an Appeal to Emotion (pathos) is
3. What effect does an optimistic tone have on the audience according to the text?
4. Repeating words and phrases over and over and over again will help people remember things and it may also evoke certain feelings in the audience.
5. "Pearl Clear, Our new and improved moisturizing cream gives you cellular level cleansing with anti-wrinkle micro-technology."Which Persuasive Technique is NOT being used in the above ad.
6. Words charged with an underlying meaning or implication
7. What is a common technique to undermine the opposition?
8. Identify a persuasive technique used in advertising.
9. Giving human-like qualities to a non-human thing
10. In a persuasive text, what is the author's "claim?"
11. "It's okay, I guess." What's the BEST way to rewrite this in a persuasive tone?
12. An example of appeal to tradition is .....
13. Special words or expressions used by a professionor group that are difficult for others to understand
14. Pathos persuades people by appealing to their sense of ..... ?
15. To make a writer's position seem more credible, they may quote the opinions of professionals in the field of knowledge that correspond with their own. What type of evidence is this?
16. "Time passed by rapidly." What type of word is 'rapidly' in this sentence?
17. Repeating and playing upon the same letter/sound at the start of words in close proximity.
18. "I scream, you scream, we all scream for ice cream!"
19. When an author, speaker, or advertiser carefully chooses their words (diction) to create a certain (and oftentimes emotional) response from the audience. positive or negative
20. What persuasive technique is being used in the advertisement for SUPER SOFT SOFAS that says "Love comfort. Love value. Love SUPER SOFT SOFAS." ?
21. I ..... that all my students are amazing!
22. What does tone refer to?
23. Short personal stories used to connect with the audience and add credibility to an argument
24. What is the effect of using rhetorical questions in a text?
25. An appeal to ethics/credibility