Persuasive Techniques Quiz 9 (25 MCQs)

Quiz Instructions

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1. By telling the reader to do something as a result of reading an article, the author is using a .....
2. An advertisement of people enjoying themselves while drinking Pepsi is an example of which persuasive technique?
3. Which appeal focuses on logical reasoning and evidence?
4. What does Avante Garde mean in persuasive techniques?
5. Choose the word that best fits this definition:Overstates how well something works or how important it is.
6. Which of the following phrases has a negative connotation?
7. The suggestion that some almost miraculous discovery makes the product exceptionally effective.
8. What are Magic Words in persuasive techniques?
9. In the context of advertising, what does the term 'bandwagon' refer to?
10. A position of strong feeling for or against an issue may mean you have a .....
11. What are Weasel Words?
12. According to the latest research by the World Health Organization, reducing sugar intake can significantly decrease the risk of chronic diseases. (Identify the technique)
13. Used to make a product appear so new that you will want to be the first to have it and only super cool people like you will even know about it
14. What is the term for the establishment of authority and reliability to gain the confidence and trust of the audience?
15. How is divide the persuasive strategies?
16. What technique is described here?Language specifically chosen to evoke an emotional response.
17. The term "Logos" refers to:
18. Expert opinion is:
19. Which persuasive technique involves using a well-known person to endorse a product or idea?
20. Using ..... is very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable. Example:statistics or research findings
21. Which persuasive technique matches this definition? Persuading people to do or think something because "everyone else is doing it" or "everyone else thinks this."
22. A type of persuasive technique that features average, everyday people.
23. Implies that Honey Nut Cheerios is every person in America's favorite cereal.
24. The use of a celebrity or expert to influence the buyer.
25. If the koalas are not culled they will become diseased, starving and helpless. Is an example of .....