Rhetorical Strategies Quiz 12 (25 MCQs)

Quiz Instructions

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1. Figurative language where non-humans are given human characteristics
2. Shows the differences and/or similarities between two or more things
3. All the world's a stage, and all the men and women merely players
4. What role does the author's tone play in the persuasiveness of a text?
5. An avant-garde approach in advertising involves:
6. What is another way to say persuasive techniques?
7. We know that all men are mortal. Since John is a man, John is mortal.
8. Which of the following scenarios best illustrates the use of pathos in a persuasive essay?
9. Which of the following phrases is most likely associated with snob appeal in advertising?
10. When a speaker helps the audience feel as if he or she "gets" their point of view, they are .....
11. What rhetorical strategy is employed when fear or anxiety is used to persuade an audience?
12. What is a joke that is a play on words (different possible meanings of words or words that sound the same but have different meanings)?Examples:She had a photographic memory but never developed it. I was struggling to figure out how lightning works, but then it struck me.
13. "If you don't switch to Direct TV, you'll stay in bed, then lose your job, then get body slammed by a lowland gorilla."
14. The rhetorical strategy of emphasizing the negative attributes of a competitor to make the advertised product look better is known as:
15. ..... identifies that class to which a specific term belongs and those characteristics which make it different from all other items in that class.
16. A writer is addressing a group of scientists and uses technical terms throughout the article. How does this word choice affect the formality and audience of the text?
17. Gives examples to explain a difficult concept or get an idea across
18. The use of catchy phrases or jingles in an advertisement is an example of which rhetorical strategy?
19. What is the significance of the author's use of logos in a persuasive text?
20. Using compare and contrast is an example of .....
21. Which rhetorical strategy involves giving an animal, abstraction, or inanimate object human attributes?
22. You're my kryptonite.
23. He isn't the sharpest tool in the shed.
24. Shared values, customs, and stories we tell each other.
25. An appeal based on logic or reason